Use of Gender Stereotypes in Advertising Essay Example | Topics and Well Written Essays - 2250 words

Utilization of Gender Stereotypes in Advertising - Essay Example Sexual orientation generalizing in the commercials has gotten one of the serious issues seen. For some, it is an off-base and unsatisfactory route since it gives an off-base feeling of significant worth to the individuals for narrow minded reasons. Then again, the gatherings of individuals who use sex generalizing contend that it is to contact the focused on crowd and not to corruptly hurt the general public. The issues emerge frequently and the discussion goes on. Note that promotions depend on generalizations, and in spite of what the general public presents, sexual orientation generalizations assume the solid job. The cutting edge society has been formed by the media that encompasses us. The principle reason why sponsors use generalizations is to make their message more grounded and contact the focused on crowd. They likewise think this makes sure about the generalizations in the general public and depicts their situation in the general public. In any case, it likewise causes an o pposite impact as indicated by numerous clinicians. They state these promotions speak to the sexes in the general public as they exist characteristically, and furthermore cause these gatherings to be impacted to remain stuffed inside their generalized molds. The ad of Weight Watchers is a case of how sexual orientation generalizations are normally utilized in commercials. They have the point of view of taking a gander at people so diversely that they have utilized two separate notices so as to target them. The promotion for ladies propelled the ‘Weight Watchers 360’ program and the notice for men propelled the ‘Lose like a Man’ program. The program for ladies was exceptionally cliché as it concentrated on the capacity of the client to, on occasion, eat what they needed, for example, chocolates. For men the program utilized the methodology enabling them to in some cases eat a portion of their top picks and still get more fit, for example, pizza, burgers and so forth. The notice couldn't have gotten increasingly cliché where it situated various strategies for the two sexual orientations, put the sexes in their generalized jobs and affected the general public to tail them. The connection between the media and the general public isn't reasonable. It is seen that ladies face exorbitant cliché pressure, yet as a rule men endure the equivalent. Sexual orientation generalizing in ads is regularly debilitated on the grounds that it implements negative and bogus suspicions in the general public through depicting crowds on TV, online life or announcements. For egotistical reasons promoters utilize these gatherings and make wrong qualities in the brains of individuals in the general public. Mental reasons are the most significant ones in light of which generalizing in notices are shameless and unsafe. The commercial may help the focused on crowd to remember any episodes that they experienced, and impact to consider them typical. Sponsors sell their items through focusing on the brain science where the crowd begins to feel they really come up short on those alleged characteristics (Browne, 2011, p. 33). Promotions influence individuals consistently such that they don't understand. These notices depict a hopeful reality which the vast majority don't know about. The objectives and targets accomplished by the sponsors cause serious negative conditions in the general public. Therapists state that ladies are helped to remember the negative generalizations before they play out any activity or action. The generalized ads make a misrepresented rendition of a particular gathering or sex and they present it as ordinary. This influences the brain science of individuals who are being focused on and they are persuaded to purchase the item as well as begin trusting themselves to be typically unordinary.

Film coursework Essay Example | Topics and Well Written Essays - 2500 words

Film coursework - Essay Example The most intriguing part of Braudy and Cohen’s Film Theory and Criticism (sixth release), is the conversation of the female characters and their setting in the Horror films (Braudy and Cohen, 2004 p36). The contention introduced here is that; in spite of the introduction of ladies under a risky picture, â€Å"the crowd response may either sabotage it or undercut it† (Braudy and Cohen, 2004 p27). The thought is intriguing as in, the contention demonstrates that in spite of indicating ladies as terrible in the Horror film, individuals are not prone to purchase the thought, or regardless of whether they would need to do it, they will at present subvert the awful picture as depicted by the film, or if nothing else debilitate the earnestness of the awful picture introduced about ladies, in their understanding (Storrs and Tyrrell, 2008 19). There are a few reasons that can underline this contention. In the first place, ladies are accepted to be individuals from the more fragi le sexual orientation, as indicated by sex generalizations. Consequently, their picture in the brains of the individuals, generally the crowd, is that of feeble people, who are not legitimately fierce and unsafe, implying that they are consistently liable to being commanded over by their male partners (Merrell, 1985 p23). This being the situation, it along these lines turns out to be difficult to persuade the psyches and the impression of the individuals that ladies are equipped for being incredibly hazardous and hurtful, as could be painted by the terrible picture about them in the Horror film. While it is watched and for the most part concurred that ladies are fit for some things, including being shrewd and equipped for making hurt others, it is as yet not persuading that they are amazingly destructive, to the degree of fitting into the terrible picture depicted in the Horror motion pictures (Eberwein, 1979 p44). In this manner, individuals will in general either sabotage the terr ible picture that is depicted of them, or if nothing else debilitate its reality. Also, the female idea has consistently painted ladies as the people in question, as opposed to the guilty parties or the oppressors (Barsam, 1976 p12). This makes it incredibly hard to convince the psyches of the crowd that ladies are equipped for causing the outrageous mischief related with blood and gore movies, since such is required to have them as the people in question. Subsequently, any depiction to the opposite can only with significant effort convince the psyche of the crowd (Andrew, 1989 p37). In spite of the Braudy and Cohen’s contention being made back in the year 2004, it has its actual relevance well past the not so distant. To close, an inquiry emerges; what can the future Horror movie producers gain from the Braudy and Cohen’s hypothesis, with respect to women’s job in the blood and gore movie? The future persuading power regarding the Horror film is secured in the depiction of ladies as the people in question, and not the opposite. Bit of Work Two: The scene Analysis In this examination, through applying the semiotic hypothesis, I will investigate the post wedding scene in the Me, Myself and Irene (2000) film, where Charlie (Jim Carrey), has quite recently married Layla (Traylor Howard), in a wedding service went to by his partners, who are state cops of Rhodes Island (Jacobs, Farrelly, Cerrone, Farrelly and Carrey, 2000 p68). After their marriage, Charlie and Layla are carried in a limousine by a smaller person dark American driver, Shonte (Tony Cox), who is annoyed by Charlie’

Cultural Differences Between Us and Korea free essay sample

Numerous traditions in the USA are like the traditions of my nation, Korea. Be that as it may, a few contrasts are astonishing, some are humiliating, and some are simply interesting. A portion of the various traditions are identified with New Year’s festivities, supper customs, and discussion styles. To begin with, New Year’s Day is praised distinctively in Korea and the United States from multiple points of view. In the USA, New Year’s Day is on January first, every new year. At the point when it becomes December 31 at 12:59:50 p. m. , individuals begin to tally down for the following year. At the point when it gets 12:00 a. m. , they give each other much love, and they make the most of their gathering. Be that as it may, Korean has an alternate occasion in their nation. Korean uses the lunar schedule to stamp the New Year. Lunar schedule is a schedule that depends on patterns of the lunar stage, and the main day of a month is the day when a cosmic new moon happens in a specific time zone. We will compose a custom exposition test on Social Differences Between Us and Korea or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Since Korean New Year’s Day is around one month later than New Year’s Day in the U. S. Second, Korea and the USA have various traditions with respect to supper. The proper café supper here for the most part has three or four courses including the hors d'oeuvre, plate of mixed greens, dish and sweet. At the point when the main course is done, the following course will be served. The primary dinner as a rule incorporates meat, for example, hamburger, pork or chicken. Each dinner is eaten with forks, knifes and spoons. What's more, â€Å"Starting with the blade, fork, or spoon that is most remote from your plate, work your way in, utilizing one utensil for each course,† as indicated by a creator Linda Stradley. Conversely, in Korea, most Korean nourishment cafés are on the whole the nourishment is served at once. The primary dish is consistently rice and soups, and it is presented with the few side dishes. The rice ought to be situated on the left side, and the soup must be set on the correct side. A spoon and chopsticks are utilized for eating. Also, as indicated by a café Chung Dam, â€Å"Koreans eat their rice and soup with a spoon, and side dishes and the primary course with chopsticks. †(1) Last, the discussion manners is likewise entirely unexpected among Korea and the USA. At the point when I meet an American who has a great deal of inquiries for me, a portion of their inquiries are close to home and unordinary. In the event that I inquire as to why they posed me about that inquiry, they answer that they are simply inquisitive. It is entirely awkward on the grounds that no one approached those inquiries for me in Korea. I might be the principal individual from my nation whom they have met, and they have next to no comprehension of my life. The vast majority are truly keen on finding out about me, so now I attempt to comprehend their interest. Then again, when individuals meet new companion in Korea, they never pose a ton of inquiries, regardless of whether they are exceptionally inquisitive about new companion. Korean imagines that is inconsiderate, and it makes new companion awkward. Customarily, Korean culture depends on Confucianism, so Korean thinks it is essential to regard people’s protection and be increasingly impressive and quiet. To summarize, the USA and Korea have some various societies. These two nations have huge contrasts about New Year’s Day, Dinner style, Conversation behavior. Some American traditions make me awkward and are bizarre for me. Be that as it may, I think it is critical to comprehend the contrasts between the two nations. At the point when I comprehend these distinctions and attempt to get them, it helps make me make companion here and get them. Social Differences Between US and Korea free paper test I have encountered the traditions here. Numerous traditions in the USA are like the traditions of my nation, Korea. Be that as it may, a few contrasts are astounding, some are humiliating, and some are simply entertaining. A portion of the various traditions are identified with New Year’s festivities, supper customs, and discussion styles. To begin with, New Year’s Day is commended contrastingly in Korea and the United States from numerous points of view. In the USA, New Year’s Day is on January first, every new year. At the point when it becomes December 31 at 12:59:50 p. m. , individuals begin to tally down for the following year. At the point when it gets 12:00 a. m. , they give each other much love, and they make the most of their gathering. Be that as it may, Korean has an alternate occasion in their nation. Korean uses the lunar schedule to stamp the New Year. Lunar schedule is a schedule that depends on patterns of the lunar stage, and the primary day of a month is the day when a cosmic new moon happens in a specific time zone. We will compose a custom article test on Social Differences Between US and Korea or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Since Korean New Year’s Day is around one month later than New Year’s Day in the U.S. Second, Korea and the USA have various traditions with respect to supper. The conventional eatery supper here as a rule has three or four courses including the hors d'oeuvre, plate of mixed greens, dish and sweet. At the point when the principal course is done, the following course will be served. The principle dinner as a rule incorporates meat, for example, hamburger, pork or chicken. Each feast is eaten with forks, knifes and spoons. Also, â€Å"Starting with the blade, fork, or spoon that is most distant from your plate, work your way in, utilizing one utensil for each course,† as per a creator Linda Stradley. 1) conversely, in Korea, most Korean nourishment eateries are for the most part the nourishment is served at once. The principle dish is consistently rice and soups, and it is presented with the few side dishes. The rice ought to be situated on the left side, and the soup must be put on the correct side. A spoon and chopsticks are utilized for eating. What's more, as indicated by a café Chung Dam, â€Å"Koreans eat their rice and soup with a spoon, and side dishes and the principle course with chopsticks. †(1) Last, the discussion manners is likewise very surprising am ong Korea and the USA. At the point when I meet an American who has a great deal of inquiries for me, a portion of their inquiries are extremely close to home and strange. On the off chance that I inquire as to why they posed me about that inquiry, they answer that they are simply inquisitive. It is entirely awkward in light of the fact that no one approached those inquiries for me in Korea. I might be the main individual from my nation whom they have met, and they have next to no comprehension of my life. A great many people are earnestly keen on finding out about me, so now I attempt to comprehend their interest. Then again, when individuals meet new companion in Korea, they never pose a great deal of inquiries, regardless of whether they are interested about new companion. Korean feels that is inconsiderate, and it makes new companion awkward. Generally, Korean culture depends on Confucianism, so Korean thinks it is imperative to regard people’s protection and be progressively extensive and quiet. To summarize, the USA and Korea have some various societies. These two nations have huge contrasts about New Year’s Day, Dinner style, Conversation etiquette. Some American traditions make me awkward and are surprising for me. Notwithstanding, I think it is critical to comprehend the contrasts between the two nations. At the point when I comprehend these distinctions and attempt to get them, it helps make me make companion here and get them.

The Birth of Personal Activites and Information Essay Samples

The Birth of Personal Activites and Information Essay Samples Whispered Personal Activites and Information Essay Samples Secrets Just take a while to learn more regarding the authors on a few of the internet material to see whether their background or experience lends themselves to being a specialist on a specific subject. If you haven't been assigned a topic, you have a bit more work to do. Well, it's time to attack the impossible. You may want to incorporate a succinct history of plastic surgery and why it has gotten so popular. Sports are the best method to burn calories. They are generally liked by almost all the children whether girls or boys. Introduction Sports are termed as any bodily or mental activity that's mostly done during leisure time and includes a high degree of entertainment involving a feeling of competition. Sports and games both are extremely important and effortless means to better physical and mental fitness. Possessing good grades and submitting ass ignments on time does not cause you to a great student yet. For instance, maybe you mention on your activity sheet that you've done volunteer work at a hospital, and that you have many responsibilities. The job may be at an incorrect education level. As an example, weigh training might not always be fun, but it might make you stronger. It is essential that you don't exaggerate your thesis statement. If students have an excellent first sentence the essay will certainly start off perfect. In the event the student follows the graphic organizer, he or she'll have the ability to compose a well-organized essay. You see, the conventions of English essays are somewhat more formulaic than you may think and, in various ways, it can be as easy as counting to five. No matter the mission of the essay, ensure that you're interested in your topic. After all the essential considerations, you might commence writing your essay now. An informative essay is just about the toughest sort of assignment that should be accomplished with absolute care and concern. Ideas, Formulas and Shortcuts for Personal Activites and Information Essay Samples The more challenging characteristic of researching on the internet is actually to establish where to look and what's considered academically acceptable research. Your essay might incorporate the factors for teen pregnancy and talk about the present rates of teen pregnancy and potential solutions. One of the end things to put in your essay ought to be the impact your community service had on you. It is better to pick a topic that will benefit the people which you'r e aiming to write for. Of course, when you've conveyed a strong interest in one specific component of theater in another component of your application, it may make sense to pick an artist who fits that interest. It's also important to see the form of audience that you are likely to write for. The media has a large influence on the way races are viewed by society. Other folks point to media and societal pressures. If you're employing the Common Application, you've met the quick activity essay. On-line applications won't be accepted after the deadline. Incomplete applications won't be processed. While an essay is a big project, there are a number of steps a student can take which will help break down the task into manageable components. Usually, undergraduate courses do not require that you use footnotes. The Common Application no longer needs a quick answer essay from many applicants, but a lot of colleges continue to include things like the quick answer as a portion of a supplement. New Step by Step Roadmap for Personal Activites and Information Essay Samples If your essay is describing a process, like how to make a huge chocolate cake, make sure your paragraphs fall in the proper purchase. Though the conclusion paragraph comes at the conclusion of your essay it shouldn't be considered an afterthought. Each will get a distinct paragraph. As the last paragraph is represents your final opportunity to create your case and, being such, should adhere to an extremely rigid format.

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Is Macbeth a Tyrant or a Tragic Hero - 650 Words

A tragic hero is someone whos fatal flaw, combined with other external factors, bring about ones demise, which is demonstrated by Macbeth in Shakespeares play Macbeth. Macbeth is portrayed as a courageous, brave and noble man who was haunted by superstition and an overpowering ambition. Factors that contributed to the degeneration of Macbeth include the prophecies told to him by the witches, the influence and manipulation of his wife, Lady Macbeth, and finally, Macbeths deep driven intent to become king. Although seen as a daring and valiant hero at the beginning of the play, Macbeths evil desires and long time ambition causes his downfall. Even though Macbeth seems like a malevolent and murderous tyrant towards the end of the play, he†¦show more content†¦After Macbeth had slaughtered King Duncan, he was filled with a guilty conscience, regretting his wrong. His wife however, thought he was infirm of purpose. This was the first murder that Macbeth had experienced, howeve r after the first murder, killing seemed to be the only solution to maintain his reign as king. Therefore, it was Lady Macbeth who introduced Macbeth to murder, turning him into a murderous villain and leading him to his decadence. Macbeths ambition influenced his declining character and led to his demise. Although Macbeths ambition had not been strong enough to carry the motive to kill King Duncan, with the added contribution of Lady Macbeths influence, his ambition was intensified enough to drive him to obtain and maintain his title as King of Scotland at no matter the cost, even the life of his good and loyal friend, Banquo. Although Macbeth did not have the mental strength to murder King Duncan on his own, he had the black and deep desires hidden in his heart. It was this fuelled ambition that ultimately led to his downfall. All in all, it was the combined factors of the witches prophecies, Lady Macbeths manipulation and plan, and ultimately, Macbeths intensified ambition that all contributed greatly to the degeneration of his character, resulting in his downfall. Macbeth was never a tyrant to begin with, although as his desires and wickedness grew, so did he develop theShow MoreRelatedIs Macbeth A Tragic Hero Or A Tyrant? Essay920 Words   |  4 PagesIs Macbeth A Tragic Hero Or A Tyrant? Macbeth, one of Shakespeares most emotive plays, is set in Scotland during the 11th Century and follows the downfall of a man who is led by temptation to mass murder and cruelty. Macbeth, at different stages in the play, demonstrates many of the characteristics of both an evil tyrant and a tragic hero. However, a tragic hero is defined as a great man who falls because of a fatal flaw and Macbeth bests fits this description. ThereforeRead MoreThe Tragedy Of Macbeth By William Shakespeare1052 Words   |  5 PagesBrandon Hunter Mrs. Gaestel English II 2 October, 2015 â€Å"Tragedy† of Macbeth Macbeth, a play written by one of the most influential English writers of all time William Shakespeare. It was created to be a Shakespearean tragedy. A tragedy as Aristotle defines it as: â€Å"Tragedy, then, is an imitation of an action that is serious, complete, and of a certain magnitude †¦. through pity and fear effecting the proper purgation of these emotions† (Aristotle: Poetics). What this is saying for a tragedy isRead MoreEssay on Definitions of a Tragedy: Shakespeares and Aristotles1182 Words   |  5 PagesIn writing a tragedy, there are certain standards and guidelines to which an author or playwright must follow. One such standard is the Aristotelian definition of tragedy and the tragic hero. William Shakespeare’s The Tragedy of Macbeth is a perfect mold of an Aristotelian Tragedy. It displays all eight aspects of Aristotle’s definition of tragedy. It is set mainly in Scotland, but briefly in England during the eleventh century. It illumina tes the ideal plot, in which the action of the story, orRead MoreMacbeth As A Tragic Hero893 Words   |  4 PagesSeidewand Andreacchi February 13th 2017 ENG2D1-02 Macbeth as a Tragic Hero A tragic hero can be described as a character obtaining heroic qualities that is, at the same time, destined for their own downfall. Unfortunately, Macbeth is an example of a character that has this title. In Shakespeare’s time during the writing of the play was the reign of King James of England, and the play ‘Macbeth’ reflects on Shakespeare’s own relationship with this king. Someone of greatRead MoreMacbeth, Banquo, and Macduff; Is There a Hero?1204 Words   |  5 Pagesin history. His plays touch on the emotions that have warped humans brains since the beginning of our creation. Macbeth, considered to be one of his finer productions, is no exception. In this tragic tale we find our main character so trapped in his own guilt and self pity that he ends up secluding himself from everyone around him, going insane, and eventually getting murdered. Macbeth has gone down in history as a very infamous character in literature, but he isn’t the only one that makes the storyRead MoreAddiction In Macbeth1324 Words   |  6 Pagespower. In Macbeth by William Shakespeare, Macbeth starts off as a great hero and loyal noblemen. Then, Macbeth is prophesied to become king by three witches and is under constant pressure by his wife to fulfill those prophecies. This is when Macbeth begins his series of unfortunate events. This is why scholars describe Macbeth as a tragic hero. A tragic hero is a character who is capable of being a great hero but because of one tragic flaw, he brings upon himself his own demise. Macbeth’s tragic flawRead MoreMacbeth by William Shakespeare857 Words   |  3 Pagesthe play Macbeth, the desire for Absolute power is the central compelling force for Macbeth and Lady Macbeth. They are dominated with a great yearning for gaining the ultimate power by becoming the King and Queen, and are willing to achieve it by whatever means necessary. Power corrupts their thoughts, behaviours and actions. They be come greedy and selfish. As a result of this, they suffer the tragic fate of their own doings. Example of this corruption is first seen when Lady Macbeth decides thatRead MoreMacbeth Literary Critic Essay801 Words   |  4 Pagesdefinition of a tragic hero, as stated on dictionary.com, is a literary character that makes an error in judgment that, combined with fate and external forces, brings on a tragedy. It has been argued for years whether Macbeth from Shakespeare’s, The Tragedy of Macbeth, can truly be considered a tragic hero or whether he is solely a villainous tyrant. Although there are some valid arguments for the Macbeth is pure evil viewpoint, by looking at Macbeth in a holistic way you can see the tragic, the heroicRead More Macbeth - Noble Soldier to Bloody Tyrant Essay1335 Words   |  6 PagesMacbeth - Noble Soldier to Bloody Tyrant    The purpose of tragedy is to arouse in the audience emotions of fear or pity, and to produce a catharsis-a relieving cleansing-of these emotions. Macbeth is the most horrific of Shakespeares tragedies because the protagonist commits such bloodthirsty acts. Apart from on the battlefield, however, this brutality is not evident when we first meet the hero.   General Macbeth is a man of military and political importance, the heroic Thane of GlamisRead MoreHow Macbeths Character Changes throughout the Play1725 Words   |  7 Pagesevidence on weather he was a tyrant or a tragic hero. The play focuses on the changing character of Macbeth and his increasing greed for power. Many factors contribute to the changes to Macbeth throughout the play which cause the character to deteriorate from a man with nobility and good intentions to one who is ruled by ambition and greed. The play begins with the scene of three witches who prophesise that three events will occur to Macbeth. The Elizabethans believed

You might have heard of the story on Anne Frank, a Essay Example For Students

You might have heard of the story on Anne Frank, a Essay nd thought that it was a gulling experiences living in the attic with the fear of getting caught and put to death. Well, I know of a worse story, it is the story of a courageous adolescent and his struggle to maintain life. If you believe that Anne Franks situation was frightening, Elie Wiesel and his father struggle is far worse. In the story Night, Elie describes his experience in full detail from his life before the concentration camps to his life in the dreadful camps it self. In the first chapter of the story, Elie was a living in peace with his family and religion was a main focus in his life. He often studies the Talmud, the basic scripture of Judaism, and at night he goes to the synagogue to worship the God which he believes in profoundly. As a young child, he wanted to study cabbala but his father said he was too young. As you well, know young kids never listen to their parents and they just do whatever they want to do. Therefore, he asked a holy man called Moshe the Beadle teach him as much as he knows. As you can see, Elie is quite proud of his religion. One day the Hungarian police burst into the Jewish houses and asked all the Jews to get out of their houses to be transported in the ghettos which was built in Sighet. This was the turning point of Elies life. From this moment on, it will be a great struggle. As a religious child, he didnt worry much about the situation. He continued to pray to God and ask for help. The ghettos werent home but the Jews made the best of it and lived a normal life until deportation. Elies family got separated during the deportation. His sister and mother were taken to a different camp. While Elie and his father were taken to another. His mother and sister soon died in the concentration camp. Now begins Elie and his fathers horrible nightmare. They were taken to numerous camps. Most of the time they faced death from the crematory factories or from selection. The amount of food they were given is so little that not even an animal could survive for a long time. Most of the work they were faced required long hours of heavy lifting. But that wasnt the worst part of the camp. They had to work during the winter with little clothing on their body. I could just imagine how difficult their life was. Then every day they had to go through this thing they call a roll call thats like taking attendance. But instead of their names, they were called by the numbers they were given. Obviously, they were all treated as slaves. Every day, Elie and his dad sees people dying a slow and painful death. There was a time when Elie himself almost got selected to be put to the crematory factory, but with the stroke of luck, his dad and he managed to be saved. One day things were really bad, Elie suffered a major foot injury which required doctors assistance and a surgery. Elie was in the hospital for at least a week and if he would have stayed longer, he could have been selected. He almost lost his leg, but luckily, her didnt. The situation is really getting worse. Hes father is getting weaker and older, and Elie is suffering a worse problem. At this point of time, Elie lost faith from God. All the religious belief he had when he was younger were all lost. He no longer turn to God for help. .u985e0e762d4fe15af9029b4ba5202c8c , .u985e0e762d4fe15af9029b4ba5202c8c .postImageUrl , .u985e0e762d4fe15af9029b4ba5202c8c .centered-text-area { min-height: 80px; position: relative; } .u985e0e762d4fe15af9029b4ba5202c8c , .u985e0e762d4fe15af9029b4ba5202c8c:hover , .u985e0e762d4fe15af9029b4ba5202c8c:visited , .u985e0e762d4fe15af9029b4ba5202c8c:active { border:0!important; } .u985e0e762d4fe15af9029b4ba5202c8c .clearfix:after { content: ""; display: table; clear: both; } .u985e0e762d4fe15af9029b4ba5202c8c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u985e0e762d4fe15af9029b4ba5202c8c:active , .u985e0e762d4fe15af9029b4ba5202c8c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u985e0e762d4fe15af9029b4ba5202c8c .centered-text-area { width: 100%; position: relative ; } .u985e0e762d4fe15af9029b4ba5202c8c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u985e0e762d4fe15af9029b4ba5202c8c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u985e0e762d4fe15af9029b4ba5202c8c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u985e0e762d4fe15af9029b4ba5202c8c:hover .ctaButton { background-color: #34495E!important; } .u985e0e762d4fe15af9029b4ba5202c8c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u985e0e762d4fe15af9029b4ba5202c8c .u985e0e762d4fe15af9029b4ba5202c8c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u985e0e762d4fe15af9029b4ba5202c8c:after { content: ""; display: block; clear: both; } READ: My Darling Clementine - The Effects Of Noir Essay Just as he thought things were getting better and the Americans are finally making an advance. Once again they were asked to move to a different camp. But this was the worst of them all. Instead of being transported by a vehicle, they were forced to walk through the winter snow with no food or soup. They traveled for days and many Jews didnt make it. And the travel affected his father tremendously. Just after the journey, his father became ill .

Adam Czerniakow

Introduction Scholars may only rely on Adam Czerniakow’s Warsaw diary if they combine findings from the source with other materials on Nazi Germany. The diary is a vital source of information, but it brings with it the biases, fears and the limitations of the author. To overcome those biases, scholars must use information from other sources in order fill in missing details as well as to extract meaning from the tests.Advertising We will write a custom essay sample on Adam Czerniakow specifically for you for only $16.05 $11/page Learn More Usefulness of the diary as a primary source Adam Czerniakow was a renowned Jewish leader. He held many positions in his professional as well as his civic life. This means that everything he wrote was in a way related to his leadership responsibilities. A scholar who is interested in learning about the Nazi regime would find his entries quite useful because they were written from a communal, not a personal perspec tive. Since he was at the centre of the Jewish Council of elders in the ghettos, he was in touch with new developments in his community. One should note that the Nazi regime ousted Jews from their homes and placed them in ghettos. In order to speed up the execution of their commands, they appointed a council of elders, of which Czerniakow was a part. Many analysts assert that the Nazi government absolved themselves from blame by pointing fingers at the Judenrat (Jewish council). However, that this was mere propaganda: Czerniakow and other members of the Judenrat were committed to the freedom and rights of their people. Other opposing groups such as the Thirteen arose in Czerniakow’s jurisdiction. And as he states in his 25th February entry, he despised this group’s leader (Abraham Gancwajch). [1] Perhaps this is one of the influences that scholars ought to think about when using Czerniakow’s diary as a primary source. Given the fact that the ghetto was disunited , it is likely that Czerniakow wanted to paint his opponents in a negative light in these entries. Another way one may look at his biases is with regard to his associations with the Nazi officials. Since he was the president of the Jewish Council, his position was like that of major. As such, he had to interact with the Nazis more than others. Adam was in a very difficult position; as a president of the Jewish Council he could not oppose or fight against the Nazi regime directly. On the other hand, as a community head, he needed to demonstrate strong political leadership, which could entail direct confrontations with the Nazis. These divided tensions may have caused him to refrain from talking about Nazi deficiencies. One can thus understand why his diary contains very little information about the wickedness of that empire.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The government Commissioner in the ghetto needed to act cordially towards Czerniakow since he was quite powerful in the Jewish community. He may have feared the reactions of such a man if he knew all their secrets. In one instance, the Ghetto commissioner went to discuss critical matters at the Nazi headquarters. He did not inform Adam about this development, and it was only later when they announced that they would execute massive resettlements on 19th January 1942.[2] The Nazis deliberately hid information from Adam thus making his entries incomplete. It is imperative to support his assertions with diaries or letters from other unofficial Jews because they probably saw things from a different light. Adam’s limited knowledge is quite evident when one reads the entry he made on 20th July 1942. At the time, he heard rumors that some deportation would take place on that day. Czerniakow stayed in denial about this for a whole day. One can thus deduce that Czerniakow’s had limited knowledge. If one want s to find out about the organization of the execution orders or their initiation, then one should consider getting primary sources from the other side. Jewish recordings of the Holocaust were limited to their personal experiences. The government controlled and manipulated media sources such that the Jews and non Jews could only hear what the government wanted them to hear. Consequently, one cannot solely rely on their perspective for information about the organization of their execution. Fears of the Nazis’ reaction to the diary may also have altered Czerniakow’s entries tremendously. He knew that the ruthless leaders could confiscate his diary and use it against him. If he wrote anti-Nazi remarks about them, or talked about a plan for rescuing his people, then the government officials would have killed him. What’s worse, the entries might have endangered his family’s life. This was the reason why he could not get too graphic about the many evils committe d by the Third Reich. The use of a diary as a primary source for historical analyses always creates a number of problems to the academician, and this is true for Czerniakow’s diary. First, one must tackle the problem of meaning-making. Statements are rarely straightforward; scholars should decide on what the author was trying to say especially in relation to the topic under analysis.[3] For example, when Adam wrote that it was raining on 11th June 1941, he adds that the rain did not come at any cost to them. A scholar may interpret this statement in a series of ways; one may assume that the Jews were quite used to the rain, so none of them stopped their usual activities because of it. Alternatively, one may presume that the rains destroyed people’s property in other towns, but when it poured in the Jewish community no such flooding took place.Advertising We will write a custom essay sample on Adam Czerniakow specifically for you for only $16.05 $11/page Learn More One the other hand, one may deduce that the ghetto was highly underfunded, so the Jews had nothing to loose in the rain; they did not have much property or things to protect. Consequently, this may have left their economic fortunes unaltered. For one to make the latter deduction, one must have the ability to connect the word ‘cost’, as stated in the entry, to the economic status of the ghetto. One must look for additional information to better understand some of the statements in the diary, yet this information may not be available. If one does not know the context of the text, then one cannot use the diary accurately. For instance Adam mentioned several names of persons in the Council, the opposing camp as well as the Nazi regime. Unless one knew the names of all these persons, then one would not understand the significance of his entries. Conclusion The Czerniakow diary is a useful piece of information for studying Nazi Germany, but on its ow n, it is not sufficient. First, the author’s position as a community leader affected his ability to access information from the officials. He also had an agenda of playing down his opponents’ challenges. Additionally, the author had limited knowledge owing to Nazi communication controls. The writer’s fears concerning the confiscation of his diary may have changed his entries. Lastly, one can interpret his statements in multiple ways, and thus overlook certain things. It is only by combining the diary with other primary sources that one can get a full grasp of the Holocaust. Bibliography Dobson, Miriam, and Benjamin Ziemann. Reading primary sources: The interpretation of tests from nineteenth and 20th Century History. NY: Taylor and Francis, 2009. â€Å"The Warsaw diary of Adam Czerniakow.† Holocaustresearchproject.org. Last modified 2007. Web. Footnotes â€Å"The Warsaw diary of Adam Czerniakow.† Holocaustresearchproject.org, last modified 2007. à ¢â‚¬Å"The Warsaw diary of Adam Czerniakow.† Holocaustresearchproject.org, last modified 2007. Miriam Dobson and Benjamin Ziemann, Reading primary sources: The interpretation of tests from nineteenth and 20th Century History (NY: Taylor and Francis, 2009), 182. This essay on Adam Czerniakow was written and submitted by user Kaeden Christensen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Life Of Emily Dickens Essays - Lecturers, Emily Dickinson

The Life Of Emily Dickens Essays - Lecturers, Emily Dickinson The Life of Emily Dickens Emily Dickinson was raised in a traditional New England home in the mid 1800's. Her father along with the rest of the family had become Christians and she alone decided to rebel against that and reject the Church. She like many of her contemporaries had rejected the traditional views in life and adopted the new transcendental outlook. Massachusetts, the state where Emily was born and raised in, before the transcendental period was the epicenter of religious practice. Founded by the puritans, the feeling of the avenging had never left the people. After all of the "Great Awakenings" and religious revivals the people of New England began to question the old ways. What used to be the focal point of all lives was now under speculation and often doubted. People began to search for new meanings in life. People like Emerson and Thoreau believed that answers lie in the individual. Emerson set the tone for the era when he said, "Whoso would be a [hu]man, must be a non-conformist." Emily Dickinson believed and practiced this philosophy. When she was young she was brought up by a stern and austere father. In her childhood she was shy and already different from the others. Like all the Dickinson children, male or female, Emily was sent for formal education in Amherst Academy. After attending Amherst Academy with conscientious thinkers such as Helen Hunt Jackson, and after reading many of Emerson's essays, she began to develop into a free willed person. Many of her friends had converted to Christianity, her family was also putting enormous amount of pressure for her to convert. No longer the submissive youngster she would not bend her will on such issues as religion, literature and personal associations. She maintained a correspondence with Rev. Charles Wadsworth over a subeztial period of time. Even though she rejected the Church as a entity she never did reject or accept God. Wadsworth appealed to her because he had an incredibly powerful mind and deep emotions. When he left the East in 1861 Emily was scarred and expressed her deep sorrow in three successive poems in the following years. They were never romantically involved but their relationship was apparently so profound that Emily's feelings for him she sealed herself from the outside world. Her life became filled with gloom and despair until she met Judge Otis P. Lord late in her life. Realizing that they were well into their lives they never were married. When Lord passed away Emily's health condition which has been hindered since childhood worsened. In Emily's life the most important things to her were love, religion, individuality and nature. When discussing these themes she followed her lifestyle and broke away from traditional forms of writing and wrote with an intense energy and complexity never seen before and rarely seen today. She was a rarity not only because of her poetry but because she was one of the first female pioneers into the field of poetry. Emily often speaks of love in her poems, but she did it in such a way that would make people not want to fall in love. She writes of parting, separation and loss. This is supported by the experiences she felt with Wadsworth and Otis P. Lord. Not with a club the heart is broken, nor with a stone; A whip so small you could not see it, I've known This seems to be an actual account of the emotions she experienced during her relationship with Otis Lord. Individuality played a pervasive role in her life as a result of her bout with separation. Emily did not conform to society. She did not believe it was society's place to dictate to her how she should lead her life. Her poems reflect this sense of rebellion and revolution against tradition. From all the jails the boys and girls Ecstatically leap,- Beloved, only afternoon That prison doesn't keep. In this poem Emily shows her feelings towards formalized schooling. Being a product of reputable college one would think that she would be in favor of this. But as her beliefs in transcendentalism grew so did her belief in individuality. Emily also went against the Church which was

Internal Analysis of Wall-Mart Case Study Example | Topics and Well Written Essays - 1500 words

Internal Analysis of Wall-Mart - Case Study Example The paper also details how Wal-Mart can guard against the internal weaknesses and avoid the external threats. Wal-Mart Stores is the number one retail store in the World in volume. The company has more than 7,250 stores," including about 975 discount stores, 2,800 combination discount and grocery stores (Wal-Mart Supercenters in the US and ASDA in the UK), and 590 warehouse stores (SAM'S CLUB)". (Hoovers. Com) The Company is the number one retail store in Canada and Mexico and owns 95 percent stakes in the largest Japanese retailer SEIYU. The company is operating in most parts of Asia, Europe and South America. The company has achieved a Turnover of $ 378,799 million for the fiscal year ended January 2008 employing about 2,100,000 people. In the area of management Wal-Mart has been a committed entity in respect of its responsibilities towards customers as well as communities. The corporate structure of Wal-Mart has three core values of respect for the individual, service to their customers, and striving for excellence. These values have enabled the company achieve the fete of the largest retailer of the world. The marketing strategy in the form of Every Day Low Price (EDLP) strategy has been found to be successful in enhancing the sales growth. The customer oriented approach is one other core value of the company. With ten different divisions of the company available in one place the customer can have a one stop shopping experience which is one of the core strengths of the company. On the financial aspects the company has shown consistent sales and profitability growth during the past years. The company has all its financial ratios indicating its financial strength. The stock price movements are yet another indication of the financial strength of the company. The company has strong and well oriented distribution networks, well equipped and mechanized distribution centers which provide an efficient supply chain management and enormous economies of scale in the operations of the company. The company employs the latest and most sophisticated information and communication technology which enables the company to operate with a clock like precision. Weaknesses The absence of a proper and formal mission statement is the fundamental weakness of the company. The company's mission statement does not provide the necessary definition of their business and does not also provide the direction for the employees. The company has not recognized diversity in the employment with few females in the top management and few minorities. This is a dent in the corporate image of the company. Non-unionization is another weakness of the company. The employees do not have a forum to raise their concerns and hence the employees lack bargaining power. On the marketing side the company has the biggest weakness of continuous expansion. The company has acquired the hatred of many social organizations in smaller towns across United Stated because of the adverse economic impact the company is creating on smaller towns and the trade within these towns. The major complaint in the operation of the store is the increased average time that an

Human Resource Essay Example | Topics and Well Written Essays - 2000 words - 2

Human Resource - Essay Example Current paper focuses on two particular aspects of Human Resources Management: Acquisition and Development of employees. Reference is made to a major competitor in the UK market: TESCO. The recruitment and selection process of the organization has been examined and evaluated. At the same time, the training and development programs of the firm are presented and analyzed in order to understand their contribution in the growth of the organization. It is concluded that the organization’s plans in regard the Acquisition and Development of its employees are unique, at the level that highly emphasis is given not just on the attracting of highly qualified staff but also on the continuous development of employees, according to their needs and potentials. 2.0 HRM – overview and presentation of key aspects 2.1 Role of HRM in modern organizations HRM is considered as a key sector in organizations operating in all industries. In the literature the elements of HRM have been extensive ly analyzed in order to understand the role of the above framework as a critical element of organizational environment. According to Sims (2007) the term HRM is used for describing ‘the rules, the principles and the processes used in organizations for managing their human resources’ (Sims 2007, p.5). In other words, the contribution of HRM in organizational growth can be vital, securing the high employee performance, as related to high organizational profits. It should be noted that HRM focuses not only on the management of the relationship between the organization and its employees but also on ‘employees’ needs and employees’ development’ (Sims 2007, p.5). In this way, the potential of employees to respond to the needs of the organization is increased. Considering employees not only as units supporting organizational processes

Text Messaging Essay Example for Free

Text Messaging Essay Texting has become an integral part of our lives; it has developed very rapidly throughout the world. Initial growth of text messaging starts with customers in 1995 sending an average 0.4 messages per GSM (Global System for mobile communications) per customer per month. (Wikipedia, 2009) Today, text messaging is the most widely used mobile data service, with 35% of all mobile phones users worldwide or 4.2 million to 7.3 million phone subscribers at the end of 2003 being active users of SMS. The largest average usage of the service by mobile phone subscribers is the Philippines with an average of 15 texts per day by subscribers. (Wikipedia, 2009) Text messaging is most often used between private mobile users as a substitute for voice calls situations. Popularity has grown to a sufficient extent that the term texting has enticed the people. It is a very powerful tool in the Philippines where the average user sends 10-12 text messages a day. The Philippines ends on the average 400 million test messages per day or approximately 142 billion text messages sent a year. At the end of 2007, four of the top mobile service providers in the country stated that there are 42.78 million mobile subscribers in the Philippines; thus Philippines has become the â€Å"texting capital of the world†. The expanding availability of text messaging has raised questions about the effect of texting on standard literacy. Many have reported unintentional intrusions of abbreviations used in texting called â€Å"textisms†- is inappropriate contexts. (Wood. Et al., 2009) This study aims to determine whether the texting habits of the first year high school students of Aldersgate Science High School should be a concern as it significantly demeaning th eir spelling proficiency. Statement of the Problem This study aims to determine the correlation between the Spelling Proficiencies of Texters and Non – texters of selected students of Aldersgate College Science High School. It also aims to answer the following questions: Respondents of the study, the First Year High School students of AC Science High School 1. What is the profile of the selected students of the AC SHS as to: 1.1 gender 1.2 age 1.3 score in the spelling proficiency test 1.4 monthly income of the family 1.5 text promo availed of 1.6 length of ownership of the cell phone 1.7 amount spent in texting 1.8 frequency of texting 1.9 type of text message sent 1.10 person sent text messages to 2. Is there a significant difference between the spelling proficiency of texters and non – texters. 3. Is there a significant relationship between the spelling proficiency of texters when group according to the following variables: 1.1 gender 1.2 age 1.3 score in the spelling proficiency test 1.4 monthly income of the family 1.5 text promo availed of 1.6 length of ownership of the cell phone 1.7 amount spent in texting 1.8 frequency of texting 1.9 type of text message sent 1.10 person sent text messages to Statement of Hypothesis Null Hypothesis There is no skeptical effect of texting to the spelling proficiency of the first year high school students of Aldersgate College. Alternative Hypothesis There is a negative effect of texting to the spelling proficiency of the first year high school students of Aldersgate College. Scope and Delimitation of the Study The study is confined to determine if there is a negative effect of texting to the spelling proficiency of First year High School students of Aldersgate College through a series of survey conducted, during the first semester, school year 2009-2010. Significance of the Study To get a better idea of the effects of texting on teenagers and how much this technology was actually being used, a survey was conducted in Aldersgate College Science High School Solano, Nueva Vizcaya. Seventy- two First Year high School students were asked questions about their usage of texting and instant messaging. To ensure the honesty of the answers, the surveys were anonymous and the students were told that their answers would not be used against them. Summary After floating questionnaires regarding the effect of texting to the spelling proficiency of first year student of Aldersgate College Science High School, the researchers came up with the following significant data that texting habits had diminished the spelling proficiency of the students. Conclusion The researcher therefore conclude that texting habits affect the declining spelling proficiency of students, text languages often confuse the students with the correct spelling of the words leading to usually misspelled words. Recommendation The researcher would like to recommend that a further study about the effect of texting in the spelling proficiency of students would be done in a longer period of time with a larger number of respondents who should be observed in an adequate period of time. Writing, a linguistically complex skill, draws heavily upon our cognitive abilities. Dr. Mel Levine confirms this in his book, A Mind at a Time, (2002), by stating that â€Å"Writing is one of the largest orchestras a kid’s mind has to conduct.† Does text messaging harm students writing skills? Yes. I believe students are carrying over the writing habits they pick up through text messaging into school assignments. Maybe. Although text messaging may have some impact on how students write, I dont think its a significant problem. No. I believe students can write one way to their friends and another way in class. They can keep the two methods separate. None of the above. (Comment below.) Not only is texting used for person-to-person communication, but a number of groups have jumped onto the craze in recent years. Political campaigns, for example, have used it as a way to keep their supporters up to speed on events as they happen. Protesters and organizers have used text messaging as a way to stay connected during actions, mobilizing large groups of people in real time. Various businesses allow users to sign up for updates via text, or to receive bills this way. It can be used to stay up to speed on stock prices, sports scores, and any number of other small bits of data that change rapidly.

Mansfields Bliss :: essays research papers

Katherine Mansfield thoughtfully named her story Bliss, to ask the question, â€Å"What is bliss?† Webster’s dictionary defines bliss as, â€Å"complete happiness†. In Bliss, the main character, Bertha, feels she is blissful. She has the perfect family, the perfect life, and a party that night. However, that perfect life is a faà §ade, which the reader along with Bertha at times learns. After arranging the fruit for the evening party, Bertha like a child at Christmas runs upstairs to the nursery to see her baby, Little B. The scene goes, â€Å"she looked up when see saw her mother and began to jump.† (Mansfield 2) The Nanny quickly takes control of the baby and in facial expressions showing her displeasure of being interrupted. When the Nanny tells of the dog’s ear that B touched, she does not voice her objections to the Nanny’s judgment of letting B touch the dog’s ear. Bertha also has to beg Nanny, like a child rather, than an employer, to finish feeding her child. Showing that Bertha’s bliss with her baby is not true, â€Å"because the nanny has constant control over her care.† (Sonja Cerne, para. 1). Bertha’s bliss with her husband also is fake. He is having an affair with her â€Å"a find of Bertha’s called Pearl Fulton.† (Mansfield 3). According to Megan Nussbaum, â€Å"Subconsciously Bertha knows that her husband must be messing around with someone. He's always coming in late and doesn't mind her ‘coldness’ in bed.† However she has no idea that it is her fascinating friend, after all Harry, Bertha’s husband, constantly criticizes Miss Fulton, â€Å"[he] voted her dullish, and `cold like all blond women, with a touch, perhaps, of anemia of the brain.† (Mansfield 3). Later in the story, Harry and Miss Fulton almost arrive one after another, â€Å"like they rode to the house together and then came in separately.† (Kate Campbell, para. 1). At the end,† Harry almost pushing his wife [Bertha] over when Miss Fulton is ready to leave†¦and then he pulled Miss Fulton towards him and his lips said, ‘I adore yo u. Mansfields Bliss :: essays research papers Katherine Mansfield thoughtfully named her story Bliss, to ask the question, â€Å"What is bliss?† Webster’s dictionary defines bliss as, â€Å"complete happiness†. In Bliss, the main character, Bertha, feels she is blissful. She has the perfect family, the perfect life, and a party that night. However, that perfect life is a faà §ade, which the reader along with Bertha at times learns. After arranging the fruit for the evening party, Bertha like a child at Christmas runs upstairs to the nursery to see her baby, Little B. The scene goes, â€Å"she looked up when see saw her mother and began to jump.† (Mansfield 2) The Nanny quickly takes control of the baby and in facial expressions showing her displeasure of being interrupted. When the Nanny tells of the dog’s ear that B touched, she does not voice her objections to the Nanny’s judgment of letting B touch the dog’s ear. Bertha also has to beg Nanny, like a child rather, than an employer, to finish feeding her child. Showing that Bertha’s bliss with her baby is not true, â€Å"because the nanny has constant control over her care.† (Sonja Cerne, para. 1). Bertha’s bliss with her husband also is fake. He is having an affair with her â€Å"a find of Bertha’s called Pearl Fulton.† (Mansfield 3). According to Megan Nussbaum, â€Å"Subconsciously Bertha knows that her husband must be messing around with someone. He's always coming in late and doesn't mind her ‘coldness’ in bed.† However she has no idea that it is her fascinating friend, after all Harry, Bertha’s husband, constantly criticizes Miss Fulton, â€Å"[he] voted her dullish, and `cold like all blond women, with a touch, perhaps, of anemia of the brain.† (Mansfield 3). Later in the story, Harry and Miss Fulton almost arrive one after another, â€Å"like they rode to the house together and then came in separately.† (Kate Campbell, para. 1). At the end,† Harry almost pushing his wife [Bertha] over when Miss Fulton is ready to leave†¦and then he pulled Miss Fulton towards him and his lips said, ‘I adore yo u.

Bread Talk Marketing Analysis Essay

BREAD TALK GROUP (Bakery) Number of brands under Bread talk group ( bakery) 1) Bread talk 2) Toast Box 3) The icing room 4) Bread Society Macro- environment: * Economic: There is a rise in income for most middle and lower income earners, making the bread sold price inelastic as it is a smaller proportion of the salary earned. Bread talk will always enjoy a demand for their bakery products. * Demographic: There is an increase in Singapore’s Population (overcrowding) from past years, more people will cause an increase in demand for such bakeries. * Culture: It is Asian’s habit to eat supper/ tea and hence selling of breads can be used as snacks during these breaks. Therefore there will always be a demand for these snacks. * Technology: Bread talk consulted top R& D teams to create more varieties of bread. 50 novel recipes conceptualized with the input of international bakery consultants within its Research & Development team. The exciting Euro bread series harnesses the taste and quality of European breads and incorporates them with a variety of Asian flavors, such as drunken longan, black sesame, spinach and sweet potato. * Competition: There are also many bakery shops that are well known such as Four Leaves, Crystal Jade, Cake History, Begawan Solo etc. which are in close vicinity of Bread talk. Consumers may choose to purchase breads in different shops according to their tastes and preferences Market: * over 600 bakery outlets in 15 territories * territories include: Singapore, China, Hong Kong and the Middle East Customer target group: * people with different range of income esp. low and middle class * no age group * the discerning customer who enjoys her daily bread * esp those living in city areas Strategy of company * Spirit of innovation: introduced new bakery model called Bread Talk Transit positioned as a quick stop for consumers on the go. Bread talk also developed a mobile application, allowing users to make purchases, locate outlets, and be informed of the latest promotions. By enabling customers to shop-on-the-go, it effectively reduces the in-store shopping time by close to 33% and led to a 75% increase in customer compliments. * Increases productivity and allows for more versatility when sourcing for retail space. * Rapid expansion of the Bread Talk brand. * Strengthened Brand presence : Build RamenPlay, Bread talk, Toast Box and The icing room together in Nex reap financial benefits through cost savings due to shared expenditure ( set up costs) * More charity work being done/ sharing their success: To celebrate 10th anniversary, BreadTalk pledged 5 cents from each Floss Bun sold to Straits Times School Pocket Money Fund, raised $50,000 for needy school children. * Marketing mix: 1) Product: bread, pastries, cakes and drinks. Always create new varieties of breads: Chilli Crab, Carlee Crab & branded its signature bun: Chicken Floss Bun. There are 50 types of bun available in each outlet. Objective: Gain revenue and to satisfy customer’s desire for snacks, especially during breakfast and tea time because most people usually take bread or pastries during this time 2) Place: 25 outlets in Singapore. Some places includes: Parco, Bugis junction, Paragon, Tiong Bahru Plaza, Novena Square, Jurong Point Shopping Centre, Marriott Hotel, Tang Plaza, Junction 8Shopping Centre, Great World City, Capitol Building, Turf City, Parkway Parade, HDB Hub (Toa Payoh), Tampines Mall etc Objective: Locating everywhere allows the customer to buy their bread anywhere! 3) Price: Min. price: $1.00.Max. price:$2.00 Objective: Priced averagely so that people can afford the bread 4) Promotion : a. Store structure: i. Each outlet bears the urban, clear glass, clean cut look punctuated subtly with detailing of contrasting colours of artworks, unique to each locale. (Zen-like concept) ii. BreadTalk signature â€Å"see through† kitchens allow their chefs to showcase their expertise upfront, sharing the preparation of the freshly browned breads and tempt the customers to have a taste of their breads. b. Advertisements/Television/Banners to attract others cheaper price during anniversary month : Bread talk campaign tagline â€Å"Breadtalk gets you Talking†, c. Use of their own brand plastic bag, pamphlet and coupons also serve as a type of promotion to attract new customers wherever and whenever the name carries it. d. Loyalty card-Spend above $5, you will get a stamp on your card. With correct no. of stamps, they are able to redeem a free bun. Flaws * Decline in sales was due to some outlets’ business not doing well, leading to revenue and profits made by other outlets to go wasted as earning cannot overcome losses made. * The popular ‘Chicken Floss Bun ´ idea was stolen by other bakery shops. Bread Talk pushed onto the losing side as competitor sells the product at lower prices price out-grew satisfaction! Improvements made: Market Penetration : 1) Bread talk can have delivery services 2) Bread talk can sell using push carts 3) Conduct more lucky draws to encourage more purchase of breads Product Development 1) Create Minis Breads like Four Leaves such that consumers get to taste and will go for the normal one if the flavours are nice 2) Create certain type of breads during festivals like CNY , Christmas Market Development 1) Open a place to sit and eat ( E.g. Cafà ©) to allow ppl to rest and interaction /not just buy and go 2) Open more shops in residential areas ( underneath HDB flats etc.) so that it is more convenient for residents | Diversification 1) Invent new bread flavours that customers like by surveying them before that Swot Analysis Strengths 1) Unique concept & branding: captures interest of consumers as it constantly develops products reflecting contemporary  lifestyle and current events. Shops gives customers a sense of friendliness 2) Wide range of products:  Bread talk offers over 150 varieties of breads, buns, pastries and cakes overall. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10 items every four months 3) Strategic Locations : located at strategic and accessible places to attract potential customers as having high customer traffic flow (near public transport systems , retail outlets, , cinemas) Weakness 1) Pricing: products are priced higher than the products of other bakeries, which might cause customers to choose another brand 2) Selection of Products : products limited to bread and cake compared to Bengawan Solo with pastries choices Opportunities 1) Nature of Products :Bread is a commodity and can be sold anywhere in the world. There is a high potential for global growth since there is a constant consumer demand for bread expanding of business overseas 2) Other Markets: BreadTalk has forged partnerships currently in Indonesia, China (Shanghai) Malaysia, the Philippines, Taiwan ROC and the Middle East (Kuwait, Saudi Arabia, Qatar, Bahrain, Oman and UAE), India and Hong Kong. Threats 1) Product/Brand Concept Replication Breadtalk faces the threat of product/brand concept replication by other bakeries especially in regions which Breadtalk has not ventured into (eg USA). 2) Competition from Direct and Indirect Competitors: – indirect competitors include specialized bakeries like Donut Factory, which are currently both capturing increasing consumer interest.

Corporate Social Responsibility Essay - 882 Words

Corporations deal with a wide variety of social issues and problems; some directly related to their operations, some are not. Corporate Social Responsibility (CSR) can be defined as â€Å"the actions of an organization that are targeted toward achieving a social benefit over and above maximizing profits for its shareholders and meeting all its legal obligations† (Ghillyer 78). If this is the case, establishing appropriate and practical ethical guidelines in the workplace seems to be a reasonable request as a basis for corporate operations. Wal-Mart should be an example in determining what constitutes the values associated with its fundamental purpose of Corporate Social Responsibility. The four components of CSR are financial, legal, ethical,†¦show more content†¦In addition, most associates cannot afford to be covered by health insurance. The consequence of this treatment of personnel is a high employee turnover rate, which seems to question management’s view that the organization is a family (â€Å"The NEW Age of Walmart†). The second component of CSR, which is representative of the legal standards and obligations, refers to the expectation that a corporation will follow the rules set down by society. This means the organization is to comply with government laws used to protect employees’, stakeholders, customers, suppliers, the community, and other competition in the marketplace. An individual business could have thousands of legal responsibilities governing almost every aspect of their operations, including consumer and product laws, environmental laws, and employment laws (Barnett). The legal challenges that face Wal-Mart are numerous. Before Wal-Mart decides to build a new store, it researches and visits specific site locations in conjunction with considering the neighborhood. It does so discretely as not attract attention attempting to protect against opposition to the development of a new store. Defenders of Wal-Mart propose the overall advantages to the community, which includes economic benefits and consumer choice. Opponents to a new Wal-Mart have concerns over trafficShow MoreRelatedCorporate Social Responsibility : Corporate Responsibility773 Words   |  4 PagesCorporate social responsibility may also be referred to as corporate citizenship and can involve spending finances that do not directly benefit the company but rather advocate positive social and environmental change. The soul in the next economy forum presentation made it evident that achieving corporate social responsibly in a company can reap major benefits in terms of finances, more inspiring workplace and customer satisfaction. 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