Adam Czerniakow

Introduction Scholars may only rely on Adam Czerniakow’s Warsaw diary if they combine findings from the source with other materials on Nazi Germany. The diary is a vital source of information, but it brings with it the biases, fears and the limitations of the author. To overcome those biases, scholars must use information from other sources in order fill in missing details as well as to extract meaning from the tests.Advertising We will write a custom essay sample on Adam Czerniakow specifically for you for only $16.05 $11/page Learn More Usefulness of the diary as a primary source Adam Czerniakow was a renowned Jewish leader. He held many positions in his professional as well as his civic life. This means that everything he wrote was in a way related to his leadership responsibilities. A scholar who is interested in learning about the Nazi regime would find his entries quite useful because they were written from a communal, not a personal perspec tive. Since he was at the centre of the Jewish Council of elders in the ghettos, he was in touch with new developments in his community. One should note that the Nazi regime ousted Jews from their homes and placed them in ghettos. In order to speed up the execution of their commands, they appointed a council of elders, of which Czerniakow was a part. Many analysts assert that the Nazi government absolved themselves from blame by pointing fingers at the Judenrat (Jewish council). However, that this was mere propaganda: Czerniakow and other members of the Judenrat were committed to the freedom and rights of their people. Other opposing groups such as the Thirteen arose in Czerniakow’s jurisdiction. And as he states in his 25th February entry, he despised this group’s leader (Abraham Gancwajch). [1] Perhaps this is one of the influences that scholars ought to think about when using Czerniakow’s diary as a primary source. Given the fact that the ghetto was disunited , it is likely that Czerniakow wanted to paint his opponents in a negative light in these entries. Another way one may look at his biases is with regard to his associations with the Nazi officials. Since he was the president of the Jewish Council, his position was like that of major. As such, he had to interact with the Nazis more than others. Adam was in a very difficult position; as a president of the Jewish Council he could not oppose or fight against the Nazi regime directly. On the other hand, as a community head, he needed to demonstrate strong political leadership, which could entail direct confrontations with the Nazis. These divided tensions may have caused him to refrain from talking about Nazi deficiencies. One can thus understand why his diary contains very little information about the wickedness of that empire.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The government Commissioner in the ghetto needed to act cordially towards Czerniakow since he was quite powerful in the Jewish community. He may have feared the reactions of such a man if he knew all their secrets. In one instance, the Ghetto commissioner went to discuss critical matters at the Nazi headquarters. He did not inform Adam about this development, and it was only later when they announced that they would execute massive resettlements on 19th January 1942.[2] The Nazis deliberately hid information from Adam thus making his entries incomplete. It is imperative to support his assertions with diaries or letters from other unofficial Jews because they probably saw things from a different light. Adam’s limited knowledge is quite evident when one reads the entry he made on 20th July 1942. At the time, he heard rumors that some deportation would take place on that day. Czerniakow stayed in denial about this for a whole day. One can thus deduce that Czerniakow’s had limited knowledge. If one want s to find out about the organization of the execution orders or their initiation, then one should consider getting primary sources from the other side. Jewish recordings of the Holocaust were limited to their personal experiences. The government controlled and manipulated media sources such that the Jews and non Jews could only hear what the government wanted them to hear. Consequently, one cannot solely rely on their perspective for information about the organization of their execution. Fears of the Nazis’ reaction to the diary may also have altered Czerniakow’s entries tremendously. He knew that the ruthless leaders could confiscate his diary and use it against him. If he wrote anti-Nazi remarks about them, or talked about a plan for rescuing his people, then the government officials would have killed him. What’s worse, the entries might have endangered his family’s life. This was the reason why he could not get too graphic about the many evils committe d by the Third Reich. The use of a diary as a primary source for historical analyses always creates a number of problems to the academician, and this is true for Czerniakow’s diary. First, one must tackle the problem of meaning-making. Statements are rarely straightforward; scholars should decide on what the author was trying to say especially in relation to the topic under analysis.[3] For example, when Adam wrote that it was raining on 11th June 1941, he adds that the rain did not come at any cost to them. A scholar may interpret this statement in a series of ways; one may assume that the Jews were quite used to the rain, so none of them stopped their usual activities because of it. Alternatively, one may presume that the rains destroyed people’s property in other towns, but when it poured in the Jewish community no such flooding took place.Advertising We will write a custom essay sample on Adam Czerniakow specifically for you for only $16.05 $11/page Learn More One the other hand, one may deduce that the ghetto was highly underfunded, so the Jews had nothing to loose in the rain; they did not have much property or things to protect. Consequently, this may have left their economic fortunes unaltered. For one to make the latter deduction, one must have the ability to connect the word ‘cost’, as stated in the entry, to the economic status of the ghetto. One must look for additional information to better understand some of the statements in the diary, yet this information may not be available. If one does not know the context of the text, then one cannot use the diary accurately. For instance Adam mentioned several names of persons in the Council, the opposing camp as well as the Nazi regime. Unless one knew the names of all these persons, then one would not understand the significance of his entries. Conclusion The Czerniakow diary is a useful piece of information for studying Nazi Germany, but on its ow n, it is not sufficient. First, the author’s position as a community leader affected his ability to access information from the officials. He also had an agenda of playing down his opponents’ challenges. Additionally, the author had limited knowledge owing to Nazi communication controls. The writer’s fears concerning the confiscation of his diary may have changed his entries. Lastly, one can interpret his statements in multiple ways, and thus overlook certain things. It is only by combining the diary with other primary sources that one can get a full grasp of the Holocaust. Bibliography Dobson, Miriam, and Benjamin Ziemann. Reading primary sources: The interpretation of tests from nineteenth and 20th Century History. NY: Taylor and Francis, 2009. â€Å"The Warsaw diary of Adam Czerniakow.† Holocaustresearchproject.org. Last modified 2007. Web. Footnotes â€Å"The Warsaw diary of Adam Czerniakow.† Holocaustresearchproject.org, last modified 2007. à ¢â‚¬Å"The Warsaw diary of Adam Czerniakow.† Holocaustresearchproject.org, last modified 2007. Miriam Dobson and Benjamin Ziemann, Reading primary sources: The interpretation of tests from nineteenth and 20th Century History (NY: Taylor and Francis, 2009), 182. This essay on Adam Czerniakow was written and submitted by user Kaeden Christensen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Life Of Emily Dickens Essays - Lecturers, Emily Dickinson

The Life Of Emily Dickens Essays - Lecturers, Emily Dickinson The Life of Emily Dickens Emily Dickinson was raised in a traditional New England home in the mid 1800's. Her father along with the rest of the family had become Christians and she alone decided to rebel against that and reject the Church. She like many of her contemporaries had rejected the traditional views in life and adopted the new transcendental outlook. Massachusetts, the state where Emily was born and raised in, before the transcendental period was the epicenter of religious practice. Founded by the puritans, the feeling of the avenging had never left the people. After all of the "Great Awakenings" and religious revivals the people of New England began to question the old ways. What used to be the focal point of all lives was now under speculation and often doubted. People began to search for new meanings in life. People like Emerson and Thoreau believed that answers lie in the individual. Emerson set the tone for the era when he said, "Whoso would be a [hu]man, must be a non-conformist." Emily Dickinson believed and practiced this philosophy. When she was young she was brought up by a stern and austere father. In her childhood she was shy and already different from the others. Like all the Dickinson children, male or female, Emily was sent for formal education in Amherst Academy. After attending Amherst Academy with conscientious thinkers such as Helen Hunt Jackson, and after reading many of Emerson's essays, she began to develop into a free willed person. Many of her friends had converted to Christianity, her family was also putting enormous amount of pressure for her to convert. No longer the submissive youngster she would not bend her will on such issues as religion, literature and personal associations. She maintained a correspondence with Rev. Charles Wadsworth over a subeztial period of time. Even though she rejected the Church as a entity she never did reject or accept God. Wadsworth appealed to her because he had an incredibly powerful mind and deep emotions. When he left the East in 1861 Emily was scarred and expressed her deep sorrow in three successive poems in the following years. They were never romantically involved but their relationship was apparently so profound that Emily's feelings for him she sealed herself from the outside world. Her life became filled with gloom and despair until she met Judge Otis P. Lord late in her life. Realizing that they were well into their lives they never were married. When Lord passed away Emily's health condition which has been hindered since childhood worsened. In Emily's life the most important things to her were love, religion, individuality and nature. When discussing these themes she followed her lifestyle and broke away from traditional forms of writing and wrote with an intense energy and complexity never seen before and rarely seen today. She was a rarity not only because of her poetry but because she was one of the first female pioneers into the field of poetry. Emily often speaks of love in her poems, but she did it in such a way that would make people not want to fall in love. She writes of parting, separation and loss. This is supported by the experiences she felt with Wadsworth and Otis P. Lord. Not with a club the heart is broken, nor with a stone; A whip so small you could not see it, I've known This seems to be an actual account of the emotions she experienced during her relationship with Otis Lord. Individuality played a pervasive role in her life as a result of her bout with separation. Emily did not conform to society. She did not believe it was society's place to dictate to her how she should lead her life. Her poems reflect this sense of rebellion and revolution against tradition. From all the jails the boys and girls Ecstatically leap,- Beloved, only afternoon That prison doesn't keep. In this poem Emily shows her feelings towards formalized schooling. Being a product of reputable college one would think that she would be in favor of this. But as her beliefs in transcendentalism grew so did her belief in individuality. Emily also went against the Church which was

Internal Analysis of Wall-Mart Case Study Example | Topics and Well Written Essays - 1500 words

Internal Analysis of Wall-Mart - Case Study Example The paper also details how Wal-Mart can guard against the internal weaknesses and avoid the external threats. Wal-Mart Stores is the number one retail store in the World in volume. The company has more than 7,250 stores," including about 975 discount stores, 2,800 combination discount and grocery stores (Wal-Mart Supercenters in the US and ASDA in the UK), and 590 warehouse stores (SAM'S CLUB)". (Hoovers. Com) The Company is the number one retail store in Canada and Mexico and owns 95 percent stakes in the largest Japanese retailer SEIYU. The company is operating in most parts of Asia, Europe and South America. The company has achieved a Turnover of $ 378,799 million for the fiscal year ended January 2008 employing about 2,100,000 people. In the area of management Wal-Mart has been a committed entity in respect of its responsibilities towards customers as well as communities. The corporate structure of Wal-Mart has three core values of respect for the individual, service to their customers, and striving for excellence. These values have enabled the company achieve the fete of the largest retailer of the world. The marketing strategy in the form of Every Day Low Price (EDLP) strategy has been found to be successful in enhancing the sales growth. The customer oriented approach is one other core value of the company. With ten different divisions of the company available in one place the customer can have a one stop shopping experience which is one of the core strengths of the company. On the financial aspects the company has shown consistent sales and profitability growth during the past years. The company has all its financial ratios indicating its financial strength. The stock price movements are yet another indication of the financial strength of the company. The company has strong and well oriented distribution networks, well equipped and mechanized distribution centers which provide an efficient supply chain management and enormous economies of scale in the operations of the company. The company employs the latest and most sophisticated information and communication technology which enables the company to operate with a clock like precision. Weaknesses The absence of a proper and formal mission statement is the fundamental weakness of the company. The company's mission statement does not provide the necessary definition of their business and does not also provide the direction for the employees. The company has not recognized diversity in the employment with few females in the top management and few minorities. This is a dent in the corporate image of the company. Non-unionization is another weakness of the company. The employees do not have a forum to raise their concerns and hence the employees lack bargaining power. On the marketing side the company has the biggest weakness of continuous expansion. The company has acquired the hatred of many social organizations in smaller towns across United Stated because of the adverse economic impact the company is creating on smaller towns and the trade within these towns. The major complaint in the operation of the store is the increased average time that an

Human Resource Essay Example | Topics and Well Written Essays - 2000 words - 2

Human Resource - Essay Example Current paper focuses on two particular aspects of Human Resources Management: Acquisition and Development of employees. Reference is made to a major competitor in the UK market: TESCO. The recruitment and selection process of the organization has been examined and evaluated. At the same time, the training and development programs of the firm are presented and analyzed in order to understand their contribution in the growth of the organization. It is concluded that the organization’s plans in regard the Acquisition and Development of its employees are unique, at the level that highly emphasis is given not just on the attracting of highly qualified staff but also on the continuous development of employees, according to their needs and potentials. 2.0 HRM – overview and presentation of key aspects 2.1 Role of HRM in modern organizations HRM is considered as a key sector in organizations operating in all industries. In the literature the elements of HRM have been extensive ly analyzed in order to understand the role of the above framework as a critical element of organizational environment. According to Sims (2007) the term HRM is used for describing ‘the rules, the principles and the processes used in organizations for managing their human resources’ (Sims 2007, p.5). In other words, the contribution of HRM in organizational growth can be vital, securing the high employee performance, as related to high organizational profits. It should be noted that HRM focuses not only on the management of the relationship between the organization and its employees but also on ‘employees’ needs and employees’ development’ (Sims 2007, p.5). In this way, the potential of employees to respond to the needs of the organization is increased. Considering employees not only as units supporting organizational processes

Text Messaging Essay Example for Free

Text Messaging Essay Texting has become an integral part of our lives; it has developed very rapidly throughout the world. Initial growth of text messaging starts with customers in 1995 sending an average 0.4 messages per GSM (Global System for mobile communications) per customer per month. (Wikipedia, 2009) Today, text messaging is the most widely used mobile data service, with 35% of all mobile phones users worldwide or 4.2 million to 7.3 million phone subscribers at the end of 2003 being active users of SMS. The largest average usage of the service by mobile phone subscribers is the Philippines with an average of 15 texts per day by subscribers. (Wikipedia, 2009) Text messaging is most often used between private mobile users as a substitute for voice calls situations. Popularity has grown to a sufficient extent that the term texting has enticed the people. It is a very powerful tool in the Philippines where the average user sends 10-12 text messages a day. The Philippines ends on the average 400 million test messages per day or approximately 142 billion text messages sent a year. At the end of 2007, four of the top mobile service providers in the country stated that there are 42.78 million mobile subscribers in the Philippines; thus Philippines has become the â€Å"texting capital of the world†. The expanding availability of text messaging has raised questions about the effect of texting on standard literacy. Many have reported unintentional intrusions of abbreviations used in texting called â€Å"textisms†- is inappropriate contexts. (Wood. Et al., 2009) This study aims to determine whether the texting habits of the first year high school students of Aldersgate Science High School should be a concern as it significantly demeaning th eir spelling proficiency. Statement of the Problem This study aims to determine the correlation between the Spelling Proficiencies of Texters and Non – texters of selected students of Aldersgate College Science High School. It also aims to answer the following questions: Respondents of the study, the First Year High School students of AC Science High School 1. What is the profile of the selected students of the AC SHS as to: 1.1 gender 1.2 age 1.3 score in the spelling proficiency test 1.4 monthly income of the family 1.5 text promo availed of 1.6 length of ownership of the cell phone 1.7 amount spent in texting 1.8 frequency of texting 1.9 type of text message sent 1.10 person sent text messages to 2. Is there a significant difference between the spelling proficiency of texters and non – texters. 3. Is there a significant relationship between the spelling proficiency of texters when group according to the following variables: 1.1 gender 1.2 age 1.3 score in the spelling proficiency test 1.4 monthly income of the family 1.5 text promo availed of 1.6 length of ownership of the cell phone 1.7 amount spent in texting 1.8 frequency of texting 1.9 type of text message sent 1.10 person sent text messages to Statement of Hypothesis Null Hypothesis There is no skeptical effect of texting to the spelling proficiency of the first year high school students of Aldersgate College. Alternative Hypothesis There is a negative effect of texting to the spelling proficiency of the first year high school students of Aldersgate College. Scope and Delimitation of the Study The study is confined to determine if there is a negative effect of texting to the spelling proficiency of First year High School students of Aldersgate College through a series of survey conducted, during the first semester, school year 2009-2010. Significance of the Study To get a better idea of the effects of texting on teenagers and how much this technology was actually being used, a survey was conducted in Aldersgate College Science High School Solano, Nueva Vizcaya. Seventy- two First Year high School students were asked questions about their usage of texting and instant messaging. To ensure the honesty of the answers, the surveys were anonymous and the students were told that their answers would not be used against them. Summary After floating questionnaires regarding the effect of texting to the spelling proficiency of first year student of Aldersgate College Science High School, the researchers came up with the following significant data that texting habits had diminished the spelling proficiency of the students. Conclusion The researcher therefore conclude that texting habits affect the declining spelling proficiency of students, text languages often confuse the students with the correct spelling of the words leading to usually misspelled words. Recommendation The researcher would like to recommend that a further study about the effect of texting in the spelling proficiency of students would be done in a longer period of time with a larger number of respondents who should be observed in an adequate period of time. Writing, a linguistically complex skill, draws heavily upon our cognitive abilities. Dr. Mel Levine confirms this in his book, A Mind at a Time, (2002), by stating that â€Å"Writing is one of the largest orchestras a kid’s mind has to conduct.† Does text messaging harm students writing skills? Yes. I believe students are carrying over the writing habits they pick up through text messaging into school assignments. Maybe. Although text messaging may have some impact on how students write, I dont think its a significant problem. No. I believe students can write one way to their friends and another way in class. They can keep the two methods separate. None of the above. (Comment below.) Not only is texting used for person-to-person communication, but a number of groups have jumped onto the craze in recent years. Political campaigns, for example, have used it as a way to keep their supporters up to speed on events as they happen. Protesters and organizers have used text messaging as a way to stay connected during actions, mobilizing large groups of people in real time. Various businesses allow users to sign up for updates via text, or to receive bills this way. It can be used to stay up to speed on stock prices, sports scores, and any number of other small bits of data that change rapidly.

Mansfields Bliss :: essays research papers

Katherine Mansfield thoughtfully named her story Bliss, to ask the question, â€Å"What is bliss?† Webster’s dictionary defines bliss as, â€Å"complete happiness†. In Bliss, the main character, Bertha, feels she is blissful. She has the perfect family, the perfect life, and a party that night. However, that perfect life is a faà §ade, which the reader along with Bertha at times learns. After arranging the fruit for the evening party, Bertha like a child at Christmas runs upstairs to the nursery to see her baby, Little B. The scene goes, â€Å"she looked up when see saw her mother and began to jump.† (Mansfield 2) The Nanny quickly takes control of the baby and in facial expressions showing her displeasure of being interrupted. When the Nanny tells of the dog’s ear that B touched, she does not voice her objections to the Nanny’s judgment of letting B touch the dog’s ear. Bertha also has to beg Nanny, like a child rather, than an employer, to finish feeding her child. Showing that Bertha’s bliss with her baby is not true, â€Å"because the nanny has constant control over her care.† (Sonja Cerne, para. 1). Bertha’s bliss with her husband also is fake. He is having an affair with her â€Å"a find of Bertha’s called Pearl Fulton.† (Mansfield 3). According to Megan Nussbaum, â€Å"Subconsciously Bertha knows that her husband must be messing around with someone. He's always coming in late and doesn't mind her ‘coldness’ in bed.† However she has no idea that it is her fascinating friend, after all Harry, Bertha’s husband, constantly criticizes Miss Fulton, â€Å"[he] voted her dullish, and `cold like all blond women, with a touch, perhaps, of anemia of the brain.† (Mansfield 3). Later in the story, Harry and Miss Fulton almost arrive one after another, â€Å"like they rode to the house together and then came in separately.† (Kate Campbell, para. 1). At the end,† Harry almost pushing his wife [Bertha] over when Miss Fulton is ready to leave†¦and then he pulled Miss Fulton towards him and his lips said, ‘I adore yo u. Mansfields Bliss :: essays research papers Katherine Mansfield thoughtfully named her story Bliss, to ask the question, â€Å"What is bliss?† Webster’s dictionary defines bliss as, â€Å"complete happiness†. In Bliss, the main character, Bertha, feels she is blissful. She has the perfect family, the perfect life, and a party that night. However, that perfect life is a faà §ade, which the reader along with Bertha at times learns. After arranging the fruit for the evening party, Bertha like a child at Christmas runs upstairs to the nursery to see her baby, Little B. The scene goes, â€Å"she looked up when see saw her mother and began to jump.† (Mansfield 2) The Nanny quickly takes control of the baby and in facial expressions showing her displeasure of being interrupted. When the Nanny tells of the dog’s ear that B touched, she does not voice her objections to the Nanny’s judgment of letting B touch the dog’s ear. Bertha also has to beg Nanny, like a child rather, than an employer, to finish feeding her child. Showing that Bertha’s bliss with her baby is not true, â€Å"because the nanny has constant control over her care.† (Sonja Cerne, para. 1). Bertha’s bliss with her husband also is fake. He is having an affair with her â€Å"a find of Bertha’s called Pearl Fulton.† (Mansfield 3). According to Megan Nussbaum, â€Å"Subconsciously Bertha knows that her husband must be messing around with someone. He's always coming in late and doesn't mind her ‘coldness’ in bed.† However she has no idea that it is her fascinating friend, after all Harry, Bertha’s husband, constantly criticizes Miss Fulton, â€Å"[he] voted her dullish, and `cold like all blond women, with a touch, perhaps, of anemia of the brain.† (Mansfield 3). Later in the story, Harry and Miss Fulton almost arrive one after another, â€Å"like they rode to the house together and then came in separately.† (Kate Campbell, para. 1). At the end,† Harry almost pushing his wife [Bertha] over when Miss Fulton is ready to leave†¦and then he pulled Miss Fulton towards him and his lips said, ‘I adore yo u.

Bread Talk Marketing Analysis Essay

BREAD TALK GROUP (Bakery) Number of brands under Bread talk group ( bakery) 1) Bread talk 2) Toast Box 3) The icing room 4) Bread Society Macro- environment: * Economic: There is a rise in income for most middle and lower income earners, making the bread sold price inelastic as it is a smaller proportion of the salary earned. Bread talk will always enjoy a demand for their bakery products. * Demographic: There is an increase in Singapore’s Population (overcrowding) from past years, more people will cause an increase in demand for such bakeries. * Culture: It is Asian’s habit to eat supper/ tea and hence selling of breads can be used as snacks during these breaks. Therefore there will always be a demand for these snacks. * Technology: Bread talk consulted top R& D teams to create more varieties of bread. 50 novel recipes conceptualized with the input of international bakery consultants within its Research & Development team. The exciting Euro bread series harnesses the taste and quality of European breads and incorporates them with a variety of Asian flavors, such as drunken longan, black sesame, spinach and sweet potato. * Competition: There are also many bakery shops that are well known such as Four Leaves, Crystal Jade, Cake History, Begawan Solo etc. which are in close vicinity of Bread talk. Consumers may choose to purchase breads in different shops according to their tastes and preferences Market: * over 600 bakery outlets in 15 territories * territories include: Singapore, China, Hong Kong and the Middle East Customer target group: * people with different range of income esp. low and middle class * no age group * the discerning customer who enjoys her daily bread * esp those living in city areas Strategy of company * Spirit of innovation: introduced new bakery model called Bread Talk Transit positioned as a quick stop for consumers on the go. Bread talk also developed a mobile application, allowing users to make purchases, locate outlets, and be informed of the latest promotions. By enabling customers to shop-on-the-go, it effectively reduces the in-store shopping time by close to 33% and led to a 75% increase in customer compliments. * Increases productivity and allows for more versatility when sourcing for retail space. * Rapid expansion of the Bread Talk brand. * Strengthened Brand presence : Build RamenPlay, Bread talk, Toast Box and The icing room together in Nex reap financial benefits through cost savings due to shared expenditure ( set up costs) * More charity work being done/ sharing their success: To celebrate 10th anniversary, BreadTalk pledged 5 cents from each Floss Bun sold to Straits Times School Pocket Money Fund, raised $50,000 for needy school children. * Marketing mix: 1) Product: bread, pastries, cakes and drinks. Always create new varieties of breads: Chilli Crab, Carlee Crab & branded its signature bun: Chicken Floss Bun. There are 50 types of bun available in each outlet. Objective: Gain revenue and to satisfy customer’s desire for snacks, especially during breakfast and tea time because most people usually take bread or pastries during this time 2) Place: 25 outlets in Singapore. Some places includes: Parco, Bugis junction, Paragon, Tiong Bahru Plaza, Novena Square, Jurong Point Shopping Centre, Marriott Hotel, Tang Plaza, Junction 8Shopping Centre, Great World City, Capitol Building, Turf City, Parkway Parade, HDB Hub (Toa Payoh), Tampines Mall etc Objective: Locating everywhere allows the customer to buy their bread anywhere! 3) Price: Min. price: $1.00.Max. price:$2.00 Objective: Priced averagely so that people can afford the bread 4) Promotion : a. Store structure: i. Each outlet bears the urban, clear glass, clean cut look punctuated subtly with detailing of contrasting colours of artworks, unique to each locale. (Zen-like concept) ii. BreadTalk signature â€Å"see through† kitchens allow their chefs to showcase their expertise upfront, sharing the preparation of the freshly browned breads and tempt the customers to have a taste of their breads. b. Advertisements/Television/Banners to attract others cheaper price during anniversary month : Bread talk campaign tagline â€Å"Breadtalk gets you Talking†, c. Use of their own brand plastic bag, pamphlet and coupons also serve as a type of promotion to attract new customers wherever and whenever the name carries it. d. Loyalty card-Spend above $5, you will get a stamp on your card. With correct no. of stamps, they are able to redeem a free bun. Flaws * Decline in sales was due to some outlets’ business not doing well, leading to revenue and profits made by other outlets to go wasted as earning cannot overcome losses made. * The popular ‘Chicken Floss Bun ´ idea was stolen by other bakery shops. Bread Talk pushed onto the losing side as competitor sells the product at lower prices price out-grew satisfaction! Improvements made: Market Penetration : 1) Bread talk can have delivery services 2) Bread talk can sell using push carts 3) Conduct more lucky draws to encourage more purchase of breads Product Development 1) Create Minis Breads like Four Leaves such that consumers get to taste and will go for the normal one if the flavours are nice 2) Create certain type of breads during festivals like CNY , Christmas Market Development 1) Open a place to sit and eat ( E.g. Cafà ©) to allow ppl to rest and interaction /not just buy and go 2) Open more shops in residential areas ( underneath HDB flats etc.) so that it is more convenient for residents | Diversification 1) Invent new bread flavours that customers like by surveying them before that Swot Analysis Strengths 1) Unique concept & branding: captures interest of consumers as it constantly develops products reflecting contemporary  lifestyle and current events. Shops gives customers a sense of friendliness 2) Wide range of products:  Bread talk offers over 150 varieties of breads, buns, pastries and cakes overall. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10 items every four months 3) Strategic Locations : located at strategic and accessible places to attract potential customers as having high customer traffic flow (near public transport systems , retail outlets, , cinemas) Weakness 1) Pricing: products are priced higher than the products of other bakeries, which might cause customers to choose another brand 2) Selection of Products : products limited to bread and cake compared to Bengawan Solo with pastries choices Opportunities 1) Nature of Products :Bread is a commodity and can be sold anywhere in the world. There is a high potential for global growth since there is a constant consumer demand for bread expanding of business overseas 2) Other Markets: BreadTalk has forged partnerships currently in Indonesia, China (Shanghai) Malaysia, the Philippines, Taiwan ROC and the Middle East (Kuwait, Saudi Arabia, Qatar, Bahrain, Oman and UAE), India and Hong Kong. Threats 1) Product/Brand Concept Replication Breadtalk faces the threat of product/brand concept replication by other bakeries especially in regions which Breadtalk has not ventured into (eg USA). 2) Competition from Direct and Indirect Competitors: – indirect competitors include specialized bakeries like Donut Factory, which are currently both capturing increasing consumer interest.